Channel Attribution
Multi-channel marketing attribution, campaign ROI evaluation, and Customer Acquisition Cost (CAC) optimization across acquisition touchpoints.
Attribution Model
Select how conversion credit is distributed across marketing touchpoints.
100% of conversion credit is assigned to the first recorded touchpoint in the customer journey.
Equal conversion credit is divided uniformly across all journey touchpoints.
100% of conversion credit is assigned to the final touchpoint immediately prior to conversion.
Linear Multi-Touch: Prevents single-touch bias by recognizing touchpoints across discovery, nurturing, and checkout completion.
$38.40
Spend per attributed customer
3,125
Attributed via Linear Multi-Touch
$120,000
Total active acquisition investment
2.40%
Across 130,000 total visitors
Channel Performance & Acquisition Economics
Channel-by-channel comparison showing visitor volumes, conversion attribution, and Customer Acquisition Cost.
| Marketing Channel | Category | Visitors | Attributed Conv. | Conv. Rate | Allocated Spend | Channel CAC | Efficiency Rating |
|---|---|---|---|---|---|---|---|
Paid Social Meta Ads, TikTok Ads, and targeted social discovery campaigns. | Paid | 32,000 | 680 | 2.13% | $42,000 | $61.76 | High CAC Warning |
Paid Search Google Ads, Bing Search, and high-intent PPC keywords. | Paid | 24,500 | 750 | 3.06% | $38,000 | $50.67 | High CAC Warning |
Organic Search Non-branded organic search engine traffic and SEO blog content. | Organic | 28,000 | 600 | 2.14% | $14,000 | $23.33 | High Efficiency |
Email Marketing Automated onboarding sequences, product updates, and promotional newsletters. | Owned | 12,000 | 270 | 2.25% | $6,000 | $22.22 | High Efficiency |
Direct & Navigational Typed URLs, browser bookmarks, and un-tagged direct app opens. | Organic | 18,000 | 420 | 2.33% | $0 | $0.00 (Organic) | Organic Advantage |
Affiliates & Creators Affiliate publisher networks, ambassador links, and creator promotions. | Partner | 9,500 | 300 | 3.16% | $15,000 | $50.00 | High CAC Warning |
Referral & PR Earned media mentions, customer invitation incentives, and backlinks. | Partner | 6,000 | 105 | 1.75% | $5,000 | $47.62 | Target Parity |
Cross-Model Conversion Credit Shift
Observing how conversion volume redistributes across channels as attribution shifts from First-Touch (acquisition) to Last-Touch (closing).