Create Experiment

Design an A/B or multivariate experiment with hypothesis grounding, 10,000 basis point traffic split, and metric attribution.

Details

Name & Hypothesis

Variants

10,000 bps Allocation

Audience

Targeting & Ramp

Metrics & Review

Attribution & Launch

Experiment Details & Hypothesis

Establish the basic metadata, target outcome, and scientific reasoning for this experiment.

Experiment Name *

A distinct name to identify this experiment across dashboards and analytics.

Description / Context (Optional)

Linked HypothesisGround every test in a falsifiable theory

Streamlined Accordion Checkout

Streamlined accordion layout will reduce checkout bounce rate by 12% by minimizing visual friction.

Mobile Sticky Buy Button

Persistent mobile buy button increases mobile add-to-cart rate by at least 8% on small viewports.

AI Product Recommendation Carousel

Personalized recommendation carousel yields higher CTR and session duration than a static grid.

Annualized Plan Savings Highlight

Displaying annualized savings badge on pricing cards increases Pro tier subscription conversion by 15%.

Custom Hypothesis

Define a tailored hypothesis and expected impact.